PR reporting infrastructure

The PR reporting
layer for AI.

Every hit, outlet and metric, kept as one canonical layer your AI can call. Ask for a report in chat, and share a polished, on-brand link minutes later.

Get Started for Free Connect MCP

Works with

ClaudeChatGPTGemini

PR Insights · Assistant

Build a PR Report for Zapier out of these links:

techcrunch.com/pr-insightsyoutube.com/watch?v=demowwd.com/verizon-weekendx.com/lennysan/status/1820eater.com/goop-kitchen-sf

Live over MCP

Trusted to report on coverage from

EaterWWDCBS ChicagoTechCrunchAdweekFox Business

How it works

From coverage to system. In three steps.

techcrunch.com/pr-insightsyoutube.com/watch?v=demowwd.com/verizon-weekendx.com/lennysan/status/1820eater.com/goop-kitchen-sf

Ingest from any source.

Paste links or let your assistant file them: articles, YouTube, TikTok, Instagram, X.

Zapier

CLIENT SYSTEM

BRAND KITlogo · colors · covers

HITS48 tracked

OUTLETS12 sources

METRICSDA · audience · views

Systemise your clients.

Every client becomes a system: brand kit, hits, outlets and metrics, kept current in one place.

COVERSUMMARYHIGHLIGHTSCOVERAGELIVE LINKPDF

Create on-brand reports.

Covers, summaries, highlights and exports. One canonical layer, called from anywhere.

Everything enriched

The power of your coverage. All in one place.

Automatic screenshots

Every article captured as it looked, the moment you add it.

A full workspace

Open, audit and polish anything your AI created. Nothing is locked in a chat.

POST /v1/hits

{ "url": "wwd.com/verizon…" }

201 enriched · audience 8.5M · DA 88

API & MCP access

The same layer, callable from code or chat. Nothing bespoke to maintain.

Domain Authority94 Audience12.4M Engagement38K

Metrics you can defend

Real numbers from trusted data providers, never the model's guess. Editable when you know better.

Which hit drove the most engagement? Marques Brownlee · 38K interactions

Answers in plain English

Ask about reach, outlets or trends. Every answer traces back to a hit.

Z L S

Brand kits per client

Logo, colors and cover style saved once. Every report opens on their brand.

Set Up Your Coverage View Pricing

Meet PR Insights MCP

The reporting layer for agents. Yours already speaks it.

Connect once over MCP. Every assistant you use can create reports, file hits and query your coverage, with your approval on every action.

Claude DesktopChatGPTGeminiClaude CodeCursorAny MCP client

Connect MCP Two minutes to set up.

Claude Desktop PR Insights connected

Build the Q4 report for Zapier and send me the link.

create_report Zapier · Q4 Earned Media

add_hits 5 links fetched and enriched

get_summary 16.4M audience · 92 avg. DA

prinsights.io/r/zapier-q4

12 tools available: reports, hits, folders, brand kits

Grounded data

Grounded in real data. Controlled by you.

PR Insights doesn't guess. Every number on a hit is pulled from sources you can point to, and nothing reaches a client without your say.

Pulled, not invented

Domain authority from search-authority data, monthly visitors from traffic intelligence, share counts straight from Facebook, X and LinkedIn.

Transparent estimates

Estimated views are modeled from outlet audience and engagement. See the inputs, and override any value when you know better.

You approve every action

Your assistant proposes, you decide. Each client's workspace stays isolated, and nothing ships until you say so.

wwd.com/verizon-weekendExtracting hit

01Detect the sourceURL parsed, media type and outlet resolvedWebsiteWWD

02Check it's liveDead links flagged before they cost a credit200 OK

03Capture the pageRendered article and screenshot, as it lookedScreenshotFull HTML

04Pull authority and reachSearch-authority and traffic-intelligence dataDA 888.5M visitors

05Count social sharesNative counts from the platformsFacebookXLinkedIn

06Estimate viewsModeled from outlet audience and engagement53.4K est. views

Pushed live to the report. Every value stays editable.

Who it's for

Built for PR teams. And their agents.

In-House

Prove impact with reporting your leadership actually reads.

Agencies

Client-ready reports that scale across every account.

Freelancers

Reports in minutes, so you get back to the work.

over MCP

AI Agents

A safe toolset your assistant can call: create, file, query.

Pricing

Simple pricing

Free

The most generous free plan on the market.

free forever

50 hits per month
Up to 3 reports
1 seat
MCP connection included

Get Started for Free

Solo

For freelancers reporting to a handful of clients.

$59

per month

150 hits per month
Unlimited reports
1 seat
Client brand kits and exports

Start Solo

Team

For teams reporting across many clients, every month.

$149

per month

500 hits per month
Unlimited reports
Unlimited seats
Team workspaces and priority support

Start Team

Business

For agencies and comms orgs operating at scale.

$399

per month

1,250 hits per month
Unlimited reports
Unlimited seats
Advanced roles and dedicated support

Start Business

Questions, answered

Frequently asked questions

PR Insights speaks MCP, the open standard your assistant already uses. Connect once and Claude, ChatGPT or Gemini can create reports, file hits and query your coverage. You approve every action.

Online articles, social posts, podcasts, broadcast clips, and even print coverage. Paste links or upload files directly into your reports.

Absolutely. Add logos, brand colors, images, and custom layouts so every report aligns with your client's brand guidelines.

We automatically pull estimated views, domain authority, social shares and more from trusted third-party data providers. You can also edit metrics manually.

Yes. Secure shareable links, downloadable PDFs, and CSV exports, so you choose the format clients prefer while keeping control of your content.

Yes. It's designed to make reporting quick and effortless for freelancers, boutique agencies, and small in-house teams.

We're continuously building integrations. Export to CSV or PDF today, with more native connections on the way.

Your next report is minutes away

Free forever, up to 50 hits a month. No credit card required.

Get Started for Free Connect MCP